UCLA: Trademarks & Licensing

January 6th, 2022 - July 2022

Title: Photographer, Graphic Designer, Social Media Manager

The Task:

Under general direction of the Director, UCLA Trademarks & Licensing, help establish, communicate and reinforces UCLA visual identity and brand tenets in the context of consumer merchandise and strategic brand communications.

The Work:

In the beginning, the work revolved around creating vector files for logos or marks that hadn't been updated as well as managing their social media channels under @uclalifestyle. After about a week, I started to create content for social media as well as taking photos of the school for the departments archive.

The type of content the client wanted was lifestyle themed that showed what life was like for a UCLA student outside of UCLA.(ie. The Beach, Landmarks, The Sun, etc.) I had to start from scratch and create assests that would fit the UCLA lifestyle brand.